What do your words say?

With the elections right around the corner, people are buzzing over who they are going to vote for and what measures on the ballot they want to vote for. Some of their convictions are very strong. Some will vote for the next president based on who is representing their party and not on how well the person will do on the job. Some will vote on a certain person or measure because they were swayed by their friends and family at the last minute. Some will just randomly vote because they don't understand the confusing wording of the measure or the wording seems so technical.

Everyone has an opinion and yours counts just as much as. So when it comes to purchasing an item or using a service, why do some of us solely rely on what the next guy says? You need to make your own decision and this is where education comes into play. Many people know, or at least have an idea of, what an errand or concierge service is. So why is it so hard for many people who know they need extra help turn away from using the service?

When educating prospective clients, many people are just told about the features of the service. Sometimes we are so excited about what it is that we do that we ramble on and on. Sometimes we use words that our prospective clients don't understand. Sometimes we don't fully understand what we are doing and so we can't convey our message clearly to others.

Sometimes clients will just say no because they are confused by what we are saying. Sometimes clients will say no because they don't want to take the time to truly understand what it is that we do. Sometimes clients will just say yes because a friend told them they should. Sometimes clients will just say yes because everyone else is.

Is this necessarily the right way to go?

What we need to do is step back and really look at what we do from the prospective of the client. Only then can we see what they see and understand how to better get our message across so that we can truly sell them on us the right way. This way there is less confusion and more understanding.

So, what do your words say?