Women are extremely loyal with girlfriends as well as brands. Not only that, but they tell EVERYONE about their experiences. Good or bad. So if you've made her mad, the best thing you can do to get her loyalty is great customer service. Customer service is often the first place businesses ignore because of the pressure to keep up in so many other areas. But it's never been more important than now.
If your business has lost a female customer, here are some strategies to getting her back in the fold:
1. Offer a discount to give your business another try;
2. Write a long letter of apology and let her know you want her business back;
3. Make her feel cared about and special - the key to regaining trust.
Obviously these same techniques make sense when it comes to getting male customers back under your wing as well. That's what is so wonderful about embracing these strategies that reach women. We ALL benefit from a new and effective approach!
If you're looking to reach the female market, you have to speak HER LANGUAGE. For the first time ever you can learn to write copy SPECIFICALLY for women. On January 22, Lorrie Morgan-Ferrero of Red Hot Copy is holding a hands-on, virtual series for 8 weeks called the "She Factor Copywriting Bootcamp."
Or just test drive her tools for FREE on her content-rich webinar, Thursday, January 15 at 5pm Pacific/8pm Eastern called "How to Successfully Market to Women." Either way, you'll learn a ton about the new copywriting rules! Details here.
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